CultureWorx a POWERS Company logo

People Leading Better Together

Book A Demo
+1 678-785-9370

Breathing Life into Your Company Culture: How to Perform “Cultural CPR”


Many of the most engaged business leaders are beginning to acknowledge the elephant in the room: their company culture is dead or on life support!

You may have company values that “exist” in theory; however, your company culture doesn’t reflect the leadership behaviors and interactions that represent these values. It’s time to breathe new life into your company culture—it’s time for Cultural CPR. Here, CPR stands for Consciousness, Practice, and Results.

In this eBook, you’ll learn how to perform Cultural CPR on your company. We’ll dive into the hard truths of creating cultural consciousness, sustaining it through daily practices, and measuring and managing the results.

Reviving your company’s culture begins by reflecting on its prevailing state and your leadership team. You must take a hard look at each member of your organization, starting at the top. Who does not align with the desired company culture you wish to nurture? Are your leaders willing or able to adapt to align with the new culture you want?


Section 1: Creating Cultural Consciousness

Section 2: Practice Makes Perfect

Section 3: Measuring the Results


Creating Cultural Consciousness

First, let’s discuss the “C” in CPR. It’s time to understand cultural consciousness.

You cannot expect your team to understand what you believe are the core values and principles that should guide your business unless you teach, or remind, them. Effective communication is at the root of any teaching and learning process. You must integrate your company values purposefully and consistently in your organizational conversations. You must also include the benefits of a robust company culture in the ongoing discussions with your team. When they understand how your organizational values and beliefs impact their own work experience, they’ll become more accountable for the behaviors and interactions that embody a stronger company culture.

While over-marketizing company culture can appear disingenuous, to create cultural consciousness, your company values, belief statements, and standards of behavior should be documented and shared throughout your organization. This discipline is more than just developing new poster boards and flyers.

For example, meetings should begin or end with thoughts on what you believe as an organization or how individuals exhibited the core values critical to your organization’s
success. The intrinsic value of your company culture should be talked about, discussed, and emphasized.

Use the questions on the next page to assess your organization’s level of cultural consciousness.

End of eBook Preview

Click here to download entire eBook

Save it to read later or share with colleague


Dr. Donte Vaughn


Dr. Donte Vaughn, DM, is the CEO and Managing Partner of CultureWorx, a company dedicated to providing Culture Performance Management solutions to help organizations measure, manage, and foster cultural change through “real-time” learning and practice.

Dr. Vaughn is an expert in Organizational Leadership, Workforce Management, and Company Culture. He has over 17 years of senior level executive experience driving results in the public and private business sector; fostering the design and implementation of business growth and leadership strategies and serving companies throughout the U.S. and globally.

Before launching CultureWorx, Dr. Vaughn founded and managed a boutique Operational Management Consulting practice serving the growth business community. He has also consulted with firms in providing labor strategy and workforce management solutions for the industrial market space.

Dr. Vaughn studied at Drexel University and the University of Phoenix and holds a Bachelor of Science degree in Business Administration & Management, a Master’s in Management and Organizational Leadership, and a Doctor of Management (DM).

His professional memberships include the Society for Human Resource Management (SHRM), The Association for Corporate Growth (ACG), National Speakers Association (NSA), National Small Business Association – Leadership Council, and the National Business Educators Association (NBEA). Dr. Vaughn is an Official Member of the Forbes Business Council.

He is the co-author of the Amazon Best Seller: From Culture to Culture: The System to Define, Implement, Measure, and Improve Your Company Culture.

Stay Up to Date

Get a PDF copy of this article so you can read or use it later!

Thank you for your interest in our content please enjoy and share